Climate Culture Index

Client: Rare

Role: Art Direction, Design, Storyboard

We partnered with Rare, a global environmental organization, to create this modern, character-driven animation. Using storytelling, we aim to raise awareness about climate change and inspire audiences to take action.

The challenge was to simplify the complex theory of social change and make abstract concepts more accessible to a broad audience. Scheduled to launch on Earth Day, the video—alongside other materials from Rare—reinforces the message that effective climate action is most likely when individuals recognize widespread participation. We encourage audiences to explore Rare's resources and take meaningful steps toward a healthier future.