Monster Content
Client: LinkedIn Learning
Role: Art Direction, Design, Storyboard, Animation
Monster Content is an animated guide showcasing the LinkedIn Learning production pipeline at the Carpinteria campus. Inspired by our extensive content library, the theme of 'Monster' was chosen, with each department represented by its own unique monster character.
The video serves as a visual aid for new instructors and onboarding orientations, illustrating the content production process from script to publication.
I had the privilege of leading this initiative from concept to completion, working closely with various teams to realize the vision.
Character Design by Mark McLoughlin
Character Design by Mark McLoughlin
Character Design by Mark McLoughlin
Character Design by Mark McLoughlin
Character Design by Mark McLoughlin
Character Design by Mark McLoughlin
Storyboard by Eric Harper
Storyboard by Eric Harper
Background Design by Tori Smith
Background Design by Tori Smith
Background Design by Tori Smith
Background Design by Tori Smith
Background Design by Mark McLoughlin
Background Design by Aaron Granlund
Credits
Creative Direction: Terri Bassett
Art Direction: Jojo Chongjaroenjai
Script: Eric Harper, Ryan Molton
Storyboard: Eric Harper, Daniel Horine, Jojo Chongjaroenjai
Character Design: Mark McLoughlin (Lead), Daniel Horine
Background Design: Tori Smith (Lead), Daniel Horine, Mark McLoughlin, Aaron Granlund, Randall Loui, Sarah Govea, Hannah Boydstun, Jenna Verbryke, Megan McKiernan
Rigging & Technical Animation: Jason Rowe, Alex Bradt, Breton Brander
Animation: Jason Rowe, Alex Bradt, Jojo Chongjaroenjai
Composition: Jojo Chongjaroenjai, Alex Bradt
Sound Design: Daniel Horine
Narration: Hayley O'Connor
Audio Recording & Sound Mixing: Deb Cornish, Kyle Johnson