Clean Water Campaign

Role: Art Direction, Design, Storyboard, Animation

Crafted as a compelling animated PSA, this video serves Veruna, a non-profit organization dedicated to leveraging technology to address the global clean water crisis. Its purpose is to engage viewers and prompt them to visit the organization's website, where they can take meaningful action, whether by signing up or making a donation.

I used a character-driven approach to engage the audience, adding a touch of fun to soften the seriousness of the topic.