5G is Fighting Climate Change
Client: Cellular Telecommunications and Internet Association (CTIA)
Role: Art Direction, Design, Storyboard
I collaborated with January Third and CTIA internal team to produce a video highlighting the benefits of 5G, emphasizing its role in creating a more connected world and reducing carbon footprint. Leveraging CTIA's brand, we utilized a vibrant paper cutout animation style and uplifting music to convey this important message.
The video premiered at the 2022 CTIA 5G Summit and was featured in a globe projection media campaign in Las Vegas.
Credits
Creative Development: Duke & Duck
Creative Direction: Zach Goodwin & Maggie Winters Gaudaen (January Third)
Executive Producer: Alex Herder
Producer: Aliyah Oestreicher. Megan Burke
Art Direction, Design & Storyboard: Jojo Chongjaroenjai
Animation: John Martinez, Dave Ellington, Conner Troxclair
Sound Design: Chris Mastellone