Brand Refresh

Client: Duke & Duck Studio

Role: Art Direction, Design

A lot has changed since the original Duke & Duck brand was established. It was time for us to evolve the company’s visual identity to better reflect our presence, distinct personality, and values. With this in mind, I redesigned our visual identity to cohesively express who we are and reposition the studio as a trusted strategic content creation partner, while also showcasing our taste and capabilities.

New Work. New Website :)

An interactive element adds a fun surprise throughout the website experience, using design elements that reflect our playful nature.

The Brand

A cohesive design language that strikes a balance between sophistication and personality. We retained our original logo and color palette to maintain a strong brand presence, while introducing new treatments, color combinations, and design elements for more versatile design applications.

Deck Design

I played a key role in leading the application of design elements and colors.

Below are some of the presentations and deck designs I created, as well as scalable design templates for other team members to use and repurpose.

Social & Marketing

Videos

A short video showcasing how the team applied the new design direction to create an animated intro for an original content series. I had the opportunity to design the lower third and ending card for the video.

Credits

Creative Direction: Katie Trayte

Producer: Katrina Deptula

Art Direction & Design: Jojo Chongjaroenjai

Animation: Conner Troxclair and John Martinez

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