Brand Refresh
Client: Duke & Duck Studio
Role: Art Direction, Design
A lot has changed since the original Duke & Duck brand was established. It was time for us to evolve the company’s visual identity to better reflect our presence, distinct personality, and values. With this in mind, I redesigned our visual identity to cohesively express who we are and reposition the studio as a trusted strategic content creation partner, while also showcasing our taste and capabilities.
New Work. New Website :)
An interactive element adds a fun surprise throughout the website experience, using design elements that reflect our playful nature.
The Brand
A cohesive design language that strikes a balance between sophistication and personality. We retained our original logo and color palette to maintain a strong brand presence, while introducing new treatments, color combinations, and design elements for more versatile design applications.
Deck Design
I played a key role in leading the application of design elements and colors.
Below are some of the presentations and deck designs I created, as well as scalable design templates for other team members to use and repurpose.
Social & Marketing
Videos
A short video showcasing how the team applied the new design direction to create an animated intro for an original content series. I had the opportunity to design the lower third and ending card for the video.
Credits
Creative Direction: Katie Trayte
Producer: Katrina Deptula
Art Direction & Design: Jojo Chongjaroenjai
Animation: Conner Troxclair and John Martinez