Transforming Digital Viewing & Commercial Experience
The goal is to re-design existing digital platforms to provide a more immersive video viewing experience across all digital devices (tv, web, tablets and mobile devices). I collaborated with the research and UX team to develop a design that is user-friendly, responsive, and supported viewer-driven experiential narrative. We plotted out experience stories based on user research and defined ideal viewer experience in narrative forms. The project later focused on depicting ideal commercial scenarios that enhance video viewing experience and encourage viewers to continue watching. It also illustrated challenges and opportunities for advertisers and content producers. Two motion pieces were created as final outcome that represented the new experiences and UX objectives. I used motion design to communicate screen functions, translate user interaction, and demonstrate users' activities, feedback and emotion.
Role: user research, storyboard, interface and UX motion prototype
Initial sketches, Research & Iterations