Smooshy Mushy
Redwood Ventures x OLO Industries

Smooshy Mushy is the popular kawaii-inspired slow-rise foam toy brand with a strong fan base. I was fortunate to help with some animation and illustrations for multiple toy lines. The design was used in product packaging, character arts, video teaser, and social media content. Working on this brand always brings me a smile.

Role: Illustration, Storyboard, Animation
Smooshy Mushy Ultra
I explored and designed some graffiti marks for the Smooshy Mushy Ultra Metalix that brought back rare pets and besties with new awesome looks and scents! These designs were used on the characters as well as other packaging and merchandise. I also helped create animated gifs and video teasers to be distributed on social feeds and Target's website.
Video Teaser – a fun and quick animated video to show the transformation of the pets and besties
Smooshy Mushy Minis
Interior scene illustrations created for the Smooshy Mushy Minis. Each pet has its own personality and therefore unique miniature scene.
Smooshy Mushy Bentos
Some illustrations of the characters' actions and expressions to be used on the front package of this Smooshy Mushy series.