Design System
LinkedIn Learning
LinkedIn Learning is one of the top online learning platforms offering video courses taught by industry experts in software, creative, and business skills. I had the pleasure to help develop a new design system to support teaching points in educational content. The design had to appeal to younger audiences and need to have reusable components to be produced at scale, across global graphics teams. 
I defined the visual style and create a system of modular design that enabled different teams of designers to build characters, icons, scenes, and compositions while keeping the visual language consistent. I collaborated with the automation team to create layouts and templates for efficient workflow and provided a clear usage guideline as training material.

Role: Art Direction, Design, Motion
Colors & Character System
After research and a full audit of existing designs, I find out that the tone of designs is mostly muted and blue while the character style is more realistic and rigid. I then define a new direction for the character to be more stylized and use brighter and bolder colors. Characters are built with simple geometric shapes with diverse body figures, a library of skin tones, hairstyles, hands, and outfits, to accommodate endless combinations.
A set of simple and modular icons are used to communicate complex concepts and ideas. 
Motion Language
Simple and fluid motion is used to guide learners through instructions, communicate abstract concepts or sensitive topics in appealing and fun ways, and focus attention on what is important on the screen.
Layouts & Style Guide
Design System in Context
The design system has been implemented in different courses on LinkedIn Learning. Below are a few episodes from Job Skills Course Series that target young individuals and recent graduates. The series is created by a global graphics team and creative vendors. The team has been able to maintain visual consistency while efficiently producing design within a limited timeframe. Check out more incredible courses on LinkedIn Learning.       
Job Skills Course Series – Come Ready to Learn
Job Skills Course Series – Asking for Help
Art Direction & Motion: Jojo Chongjaroenjai
Project Supervisor: Daniel Horine
Special Thanks to Eric Harper, Terri Bassett, and Lisa Escobar for additional feedback and support :)