Manager Flaw
LinkedIn Learning
LinkedIn Learning surveyed 2,968 professionals about the most frustrating quality they've experienced in a manager. With this data, LinkedIn Learning developed a campaign to promote The Four Must-Learn Skills for Managers, unlocking four courses for a short period of time as a roadmap for managers and people who develop managers to learn necessary skills.
In collaboration with the Content Marketing team, I designed and animated each scenario demonstrating the problem and solution, to be used in the video promoting the campaign on social media. The challenge was to complete all the design and animation in less than two days. We brainstormed and had a quick storyboarding session for all scenarios, then move quickly into production.
Role: Design, Animation
Scenario 01 / Unclear Expectations
Problem | Employees leave jobs when manager have unclear expectations
Solution | Develop a vision and show employees what success looks like
Scenario 02 / Micromanaging
Problem | Employees leave jobs when managers don't show interest in their work
Solution | Delegate and trust your employees
The survey revealed that managers whose expectations are not clear are the number one issue that leads to people leaving companies. This was followed by managers who micromanage, are not involved, and do not foster employee development. The data also revealed that 36% of employees have quit their job because their managers exhibited one of these qualities.
Scenario 03 / Staying Connected
Problem | Employees leave jobs when managers don't show interest in their work
Solution | Stay connected and provide feedback to your team
Scenario 04 / Fostering Development
Problem | Employees leave jobs when managers don't foster their development
Solution | Coach employees and guide their development
Credits
Producer: Katlyn Anders
Director: Scott Makenzie
Editor: Bryce Poole
Design & Animation: Jojo Chongjaroenjai