Character and Icon Exploration
I explored and created new visual style for LinkedIn Learning business content that requires sets of people illustration with respect for diversity. Original color palette provided was very vivid and saturated. I felt that it was not the right direction to move forward as the color feels outdated and very hard on the eyes. I proposed a change of mood and tone to be more bright, clean, and modern so that the design is more versatile when used within different library of contents. I defined and finalized the visual direction and provided a clear guideline for the design to be produced at scale across different global design teams.
Role: art direction, design, illustration
Initial Color Palette & Exploration