Climate Culture Index
Rare, a global leader in driving social change for people and nature, aims to enhance climate activism through an animated educational video. This modern, character-driven animation simplifies the complex theory of social change, fostering awareness about climate change and encouraging action. Scheduled to launch on Earth Day, the video, alongside other materials from Rare, emphasizes the message that effective climate action is most probable when individuals perceive widespread participation. The goal is to prompt audiences to explore Rare's resources for achieving behavior change goals more effectively.
Role: Art Direction, Design, Storyboard
Creative Development: Duke & Duck
Executive Producer: Alex Herder
Producer: Aliyah Oestreicher
Art Direction: Jojo Chongjaroenjai
Design & Storyboard: Jojo Chongjaroenjai
Animation: John Martinez
Sound Design: Chris Mastellone